Storytelling For Business
19,Mon Aug 2019
Waterstones (Hampstead) , London
We all need stories
Stories shape the way we understand the world, and how we inform, persuade and inspire others.
Whatever business you’re in, you know that already.
But telling stories with an agenda – to win more customers, or manipulate colleagues – often backfires, because audiences aren’t just numbers but individual human beings.
They can sense when they’re being manipulated, and they’ll run a mile.
Hundreds of years ago, in the Canterbury Tales, Geoffrey Chaucer wrote about a group of people who went on a journey, telling stories – as a (mostly) good-natured competition.
We’ve revived Chaucer’s Game, and we use it to teach better storytelling.
We do it on the move – not travelling to Canterbury, but walking at a gentle pace around Hampstead Heath, for 3.5 hours, and finishing in Hampstead village.
To be clear: this particular “storytelling pilgrimage” is run for people in business, but we do it because it’s enjoyable. It’s fun, to tell stories and engage with an audience – to see what lands, and avoid what doesn’t.
And by making it mildly competitive, as Chaucer did, we get you fired up!
(BTW, you don’t need to know anything about Chaucer. We’ll tell you all you need to know.)
Who’s behind this?
This storytelling pilgrimage will be run by John-Paul Flintoff, author of five books in 16 languages, theatrical improviser and journalist for 15 years with the Financial Times and The Sunday Times (of London).
“Amazing. We thought you would be quite good but had no idea how good. The exercises were a great way for people to engage with each other, and taught us a lot about ourselves” – Steve Vrnakis, head of Google Creative Labs
“You really helped us to think about how we engage with individual donors – thank you” – Great Ormond Street Hospital fundraising division
“The brand managers absolutely loved it. I’ve never had such a positive reaction to an expert before” – Unilever, food division
Leaving aside the value of better storytelling, it’s good for your stress levels to go for a walk in the fresh air, in a part of London that feels like countryside and enjoys amazing views.
It’s good to be in company.
If that doesn’t appeal to you – well, thank you for reading!
If it does, please come. We’d love to have you with us.
As you see, we offer significant discounts to people who come in twos, or threes – because we like having company! But we don’t especially want to fill all 18 places. Six is enough.