Use stories in your pitch

Talk for Health is a non-profit established to teach lay people the skills of peer counselling in groups. Its workshops have produced exceptional results.

But in 2018, T4H applied to a UK PLC for funding to cover a mental-health project across a whole London borough – without success.

In 2019, Story Powered’s JP Flintoff helped to research and write a fresh bid, incorporating personal stories, and secured funding to last for three years.


“Really wonderful news: we have been successful [in our bid for funding]. People’s stories were particularly powerful – these made a huge difference – as well as JP’s wonderful re-write of the bid and re-make of the video”

– Nicky Forsythe, founder and CEO

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