You might think storytelling is something you grow out of – or use rarely. But the fact is that you tell stories every day – to inform, persuade and inspire.
How’s that working out? Are you as informative as you could be? Are your listeners and readers convinced by what you say? Do you inspire them to follow you, buy from you, keep listening and reading…?
Or does this sound more familiar:
- you struggle to deliver factual information without causing your audience to nod off
- you apply for jobs, or try to sell something, only to see your efforts chucked in the bin
- you fail to inspire, and watch helpless as your audience drifts away
Storytelling is a fundamental part of being human. We all do it. But some people seem to do it more effectively than others.
Of course, they follow the same general principles as everyone else – Google “secrets of storytelling” and you’re sure to find them.
The people who copy and paste those principles and splatter them all over the internet will promise to teach you better storytelling. But how do you know if they’re any good?